Instagram IS for Artists!
Are you taking advantage of Instagram yet?
Instagram is one of the fastest growing social media platforms out there. And almost tailor made for artists.
And have you seen the stats? Over 500 million people access the app DAILY!
So you know that Instagram could be huge for reaching the right audience for your art.
Instagram is changing the game for artists.
Artists are selling work through Instagram, getting requests to exhibit from people who’ve found them there, and been contacted by galleries and curators via the app.
You know that when done right, Instagram can become a huge driver for your art business.
But it can be daunting!
…when you’ve only got a few followers, and the sound of your engagement is the song of crickets…
The good news is that with a little consistent work and a plan, you can build an engaged audience, and move followers to becoming fans.
The first step in getting started on Instagram is setting up your account.
So let’s dive right in.
It should only take 10-15 minutes to get your profile set up.
Step 2: Create your username.
Make your username name something like @FirstNameLastName. If find that your name is taken, add art or artwork at the end, like @FirstNameLastNameArt.
To edit your @username: go to your profile (click the person icon at the bottom of the screen) and click the “Edit Profile” button to the right of your profile photo.
Step 3: Add your personal/business name.
You can also add a first and last name in addition to your username. This will make it easy for people to search by your name. Enter your name something like this, “Firstname Lastname // Artist”.
Step 4: Upload a great profile photo.
It’s best if your profile photo shows your face. This helps build a relationship with your audience.
Step 5: Write an awesome bio.
Your “bio” (that description at the top of your profile) is one of the very first things your visitors will see.
Kind of like a Twitter tweet, you only have 150 characters. So let people know what kind of art you make and what they’ll be seeing in your posts in short, interesting phrases.
Step 6: Make sure to include a link in your bio.
Send your audience to a specific page on your website like your most popular blog post, or to your email subscribe page.
Don’t have a website yet? Send them to your Facebook business page. But give them a second point of contact to build that relationship with you.
Step 7: Make sure you’ve set your profile to public.
Your account won’t do you any good professionally if it’s set to private. You’re trying to reach new people, so you need a public profile.
Here’s how to make sure your profile is public. Click on the gear button on iOS, or three dots on Android (also known as “Options”) and check that “Private Account” is turned off.
Step 8: Make your first couple of posts.
Post a couple of your fantastic pieces to your account. Don’t overthink this! Just pop up a couple of good images and include short captions with each of them.
Bonus Step 9: Switch your account to a business account to get more options.
To switch your profile to a business account:
Go to your profile:
- Tap Settings
- Tap Account.
- Tap Switch to Business Account.
- Add details such as your business or accounts’s category and contact information.
- Tap Done.
Now pat yourself on the back! Well done!
Ready for the next step?